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How to Create a Competitive Advantage Selling Your Home

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Alas, you’ve decided to put your home on the market. However, you’re just now reviewing the competition. Regardless if you’re competing for price or trying to stand out in a sea of similar homes, there are things you can do to give yourself a competitive advantage.

Tour with Your Agent
Ask your agent if you can tour a few homes that are similarly priced and located. This will truly give you a perspective on what is out there in the market. You’ll also walk away with a better understanding of what you have to do in order to close the deal.

Keep it Clean
In order to sell for top dollar or have multiple offers, you need to get your home in pristine condition and keep it that way. Pack away all clutter and depersonalize. Your goal is to have buyers feel like they can move in without having to redo everything.

Stage It
Staging your home is cheaper than you might think. Plus, you may be able to yield larger returns by hiring a pro. Most professional stagers have home décor inventory ready to make over your living areas. Adding that professional touch will make your home one to remember.

Get Curb Appeal
Mowing the lawn alone won’t turn heads. You need to have great flower beds with blooming shrubs and plants that welcome guests. Also, make sure your entrance is warm and inviting.

Spread the Word
Use marketing techniques like the pros. Create a great post on your wall and share it with your friends and neighbors. You’ll find that most of your friends know others who are actively looking for a home just like yours. Also, ask your realtor about doing a special advertising promotion using social media. With today’s technology, your agent can actively hyper-target would-be buyers via demographic and geographic segmentation techniques.

Open it Up
See if your agent is willing to schedule an open house. Hosting an open house will attract a larger group of potential home buyers. Make certain that your agent gets adequate feedback from viewers to help better your home to sell.

Price Accordingly
Work with your agent to perform a market analysis and price accordingly. Pricing too high will only deter buyers. Having to decrease your price also sends signals of possible problems. If you price right within your market, you’ll get plenty of offers.

If you enjoyed this post you might also want to read, “Easy Ways to Up Your Home’s Potential Value

Thinking of buying or selling a home in the La Jolla area? As consistent top producers in real estate, Linda Daniels and The Daniels Group are your La Jolla housing specialists. Working with The Daniels Group will give you with the advantage of having local experts to ensure that you have a successful real estate transaction. From buying and selling to investing, financing, and more, we have the expertise and resources to help you achieve your goals. Call us today at (858) 361-5561 or email us anytime by clicking here.